Business Info Snippet

AIPRM Profile Info

Business Name: Ekolotoč

Industry: Services for electric bike commuting

Target Audience: Electric bike users, municipalities, employers

Tone of communication:

Electric bike users

• Tone of communication: friendly and enthusiastic. Motivation and inspiration to make changes on a personal level and to create communities.

• Key message: Enjoyment of riding and positive impact on the environment and health.

Employers:

• Tone of communication: Professional and informative.

• Approach: Demonstrates how working with EcoRoad can benefit their company and employees.

• Key message: Sustainability, efficiency, and employee satisfaction.

City and county representatives:

• Tone of communication: Formal and respectful.

• Approach: Provide data and case studies showing eco-mobility benefits at the city and county level.

• Key message: Sustainable urban development and improved quality of life for citizens.

Mission Statement: We inspire and promote sustainable urban mobility to improve the quality of life for all residents and contribute to environmental protection. We combine technology, education, and community to create an ecosystem that fosters awareness of green transportation and facilitates the transition to greener transportation alternatives. We offer a comprehensive package of services and support for e-bike users in urbanized areas, including parking rentals, service, training, knowledge sharing, and creating a connected community of people who value sustainability and active lifestyles.

Products and services: Parking spaces for electric bikes, 24/7 technical support, guides, electric bike rental, workshops

Slogan: Change on the way

Imagery: Authenticity - Natural and unedited images of people who actually use e-bikes. Diversity - We depict different demographics (different ages, genders, and ethnicities), so our brand appeals to a wide range of people. Scenery - Cityscapes, parks, bike paths, and other places where e-bikes are commonly used. Emotions - Images of people expressing positive emotions - joy, happiness and satisfaction

Target Keywords: rental of parking for e-bikes [city/location]", "safe parking of electric bicycles", "e-bike to work", "sustainable urban transport", "improving transport for employees", "promoting micro-mobility in the city", "green urban mobility."

Social Media Presence:

• Instagram - We share photos and stories (our own and our customers') while commuting on e-bikes.

• Facebook - We invite you to our seminars and training sessions on e-bike commuting. We hold live Q&A sessions to answer questions from those interested in e-bike commuting.

• LinkedIn - We post stories of companies supporting employees to commute on e-bikes. We write about the benefits for employees and employers of e-bike commuting. We showcase the success stories of cities in promoting micromobility.

Partnerships: Sellers of electric bikes and their equipment. Sellers of cycling clothing. Shopping centers in city centers with their own covered parking.